We fill your showroom. You close the deal.

Strategy and onboarding

Once we agree to work together, we hold a kickoff meeting to understand your business and how you sell.

• Your current inventory
• Which inventory or offers you want to promote
• Your ideal customers
• Your average monthly sales volume
• Your appointment and sales process
• Who will be responsible for contacting new leads

We also establish how appointments, show ups and sales will be tracked.

Select the inventory and offers

Together we decide which vehicles or promotions get featured. We focus on inventory and offers that are:

• Currently available
• Competitively priced
• Attractive to the local market
• Backed by enough inventory
• Likely to generate real interest

The stronger the offer, the easier it is to generate qualified appointments.

Build the landing page and sales funnel

We build a dedicated landing page around the selected inventory or offer. Instead of sending people to a general dealership website, the page gives them one clear next step.

• View the featured vehicle or offer
• Submit their contact information
• Express interest in a specific vehicle
• Pick a date and time to visit
• Request more information

Launch the advertising campaigns

We create and launch targeted ads using the content we shot at your dealership. The ads reach potential buyers in your local market and send them to the landing page. We monitor performance continuously and adjust:

• The creative
• The messaging
• The audience
• The featured vehicles
• The offer
• The advertising budget

Capture and organize new leads

When someone responds to an ad, we collect their contact information through the landing page. Every prospect enters the follow up system so the opportunity does not get lost. From here we track each person by stage:

• New lead
• Booked appointment
• Confirmed appointment
• Customer who arrives
• Completed sale

Give customers an opportunity to book

Qualified prospects choose an available date and time to visit the dealership, see the vehicle and potentially take a test drive.

Your dealership personally confirms the appointment

Once a lead comes in or an appointment is requested, a designated person at the dealership calls the customer personally. That person should:

• Introduce themselves
• Confirm the customer's interest
• Verify the vehicle is available
• Confirm the date and time
• Answer immediate questions
• Give a clear reason to show up

Automated follow up and reminders

After your personal contact, our system handles the ongoing follow up:

• Immediate text and email responses
• Appointment confirmations
• Reminder messages
• Directions and dealership information
• Follow up when a customer goes quiet
• Rescheduling opportunities
• No show follow up

The purpose is to keep your dealership top of mind and improve the odds the customer actually shows.

The customer arrives at the dealership

When the customer walks in, your team takes over. The designated salesperson should:

• Greet the customer by name
• Know which vehicle or offer brought them in
• Have the vehicle ready when possible
• Run the walkaround and test drive
• Discuss financing and trade in options
• Guide the customer toward a purchase

Track appointments and sales

You tell us which leads:

• Were contacted
• Booked appointments
• Confirmed their appointments
• Arrived at the dealership
• Completed a test drive
• Purchased a vehicle

This is what lets us measure the campaign against actual sales, not just clicks and leads.

Review, optimize, repeat

We review results with you on a regular cadence and look at:

• Advertising performance
• Number of leads
• Cost per lead
• Number of appointments
• Confirmation rate
• Show rate
• Sales generated
• Which inventory and offers perform best

Then we adjust the campaign to produce better quality opportunities and more showroom traffic, and the cycle starts again.